Renewal of the partnership between UNIWAX and the COMICI

In order to develop its designs and manufacture its products, UNIWAX has always applied the best technical processes and a constantly changing craftsmanship, which guarantees its professionalism and the high quality of its products.

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  • Miss CI

Thus, over the years, the Uniwax prints have earned great reputation in Côte d’Ivoire and throughout Africa among various populations. Such confidence from the African women in the Uniwax brand can be accounted for by the product's versatility. 

Indeed, these prints are a harmonious blend of tradition and modernity which are reflected in the average 500 designs created every year in the Uniwax workshops and inspired by everyday life. Uniwax is the symbol of African elegance and does everything to promote that cultural heritage. This is the reason why, for many years, Uniwax was the official sponsor of the Miss Côte d’Ivoire competition, offering houses, full sets of prints and many other prizes to the contest winners, thus contributing to achieving the dream of many young girls. 

However, in the late 90s, the Ivorian economy became doubly weakened by the country's first political crisis and the growing phenomenon of counterfeiting that shook many textile companies based in Côte d’Ivoire. 

Against its will, Uniwax had to limit its involvement in the annual celebration of the Ivorian beauty. 

Today, thanks to its reactivity, its innovation, its ability to adapt, and with the support of partners such as the Ivorian Customs, Uniwax is recording encouraging results and plans to build on this momentum by reaffirming its investment in the Miss Côte d’Ivoire competition. 

This year, Uniwax returns to the Miss Côte d'Ivoire caravan with the aim to get closer to the population with mobile sales, awareness sketches to spread the message of fight against counterfeiting across the country, promotional activities and the extension of its game "Rêve de styliste" (Designer's dream), to make it national. 

Therefore, the signature of this partnership is for us a major event and the opportunity to communicate not only on our brand, but also to raise people’s awareness about the scourge of counterfeiting that undermines the economy in general and the print industry in particular. 

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