Welcome on Uniwax !
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Nowadays, the Internet gives a new dimension to companies, which have the opportunity not only to present their business on their website, but also to optimize activities that generate added value.
According to ITU statistics, 2.08 billion people surfed the Internet in 2010. For the 3rd consecutive year, the number of Internet users was higher in developing countries (1.19 billion), with a growth of 15.6% between 2009 and 2010.
In 2009, West Africa had nearly 28 million Internet users (with more than 10 million users from Nigeria). In Côte d'Ivoire, the number of Internet users is constantly increasing. It has increased from 40,000 in 2000 to over 1 million in 2010, and was estimated at nearly 1.4 million in 2011 (source : International Telecommunication Union).
Fully aware of this new situation, UNIWAX, an innovative corporate citizen, could not remain outside the contemporary contingencies of commercial development and the new means linked to the new information and communication technologies (NICTs).
The creation of a website was therefore part of the new marketing strategy of the brand, which aims, in this way, at reaching younger targets. Through this website, UNIWAX intends to let its creations be discovered and rediscovered by its potential customers but also to remain in contact with its target.
This website, which is in its first version, is intended above all to be an informative site, enabling Internet users to keep abreast of the new products of the brand. Thereafter, the site will develop into a space that is still informative, but also interactive. The website www.uniwax.com will then position itself as a site entirely dedicated to fashion, giving Internet users the opportunity to familiarize themselves with the players in the fashion industry, their creations as well as their careers.
THE VLISCO GROUP
UNIWAX is part of the Vlisco Group. This group, which specializes in the textile industry, operates in Central and West Africa with production units in Holland (Vlisco), Côte d'Ivoire (UNIWAX) and Ghana (GTP and Woodin). The company designs, produces and distributes some 51 million yards of fabric per year.
In September 2010, Actis, a private investor specialized in emerging markets, acquired the Vlisco Group. Through this acquisition, Actis intends to contribute to the growth of the Vlisco Group by enabling it to benefit from its unique experience, particularly in the textile sector.
UNIWAX
Uniwax is a Public Limited Company with a capital of CFAF 4,150,000,000. Since 1968, the company has developed an expertise in the manufacture of Wax African fabrics commonly known as "Wax Côte d'Ivoire".
With more than 700 employees, Uniwax is constantly concerned with total customer satisfaction through the development of quality products that meet customer expectations. Uniwax is the very symbol of African elegance and does everything possible to promote this cultural heritage.
For any further information, please contact :
Communication Manager :
Mrs. Corinne Nanié
Tel: 23 53 53 94
Fax: 23 46 69 42